Steve & Jess Pinkerton


"Physical Training Does Have Value"

Steve Pinkerton

CrossFit Passion Ignited

Steve Pinkerton is a fitness trainer, gym owner, and former Marine Corps Artillery Officer. He grew up in Northern Michigan and attended Albion College where he was a two-sport athlete. After 8 years in the Marine Corps and 2 deployments, he decided to get out and follow his passion. Steve and his wife started their first gym out of their garage. After just a few months of a thriving business, they welcomed the opportunity to expand by opening CrossFit Vitality in Concord, NC. CrossFit Vitality has turned out to be one of the fastest growing CrossFit Gyms in the country.

Steadfast Competitors

As a Level 1 Certified CrossFitter, he provides fundamentals and methodology to others through fitness and nutrition strategies. Steve personally trains and competes in prestigious fitness competitions. Steve’s hard work has earned him titles of First Place in the Carolina Fitness Challenge in 2010 and First Place in the Battle of the Border in 2011. Earlier in 2012, he placed fourth in the CrossFit Games Mid-Atlantic Regionals, a competition including fittest of 60 men, 60 women and 30 teams from 17 regions around the world.

 Jess Pinkerton


Physical fitness has always been a part of Jessica’s life, from her childhood in a small town in northern Michigan to her competitive swimming and avid running in high school.

After her daughter was born in 2008, Jessica taught aerobics classes, coached Girls on the Run. At that time she also started CrossFitting out of her garage. She soon realized that Crossfit was her true passion. She and her husband Steve trained clients out of their garage until April of 2010 when they opened their dream “box” in Concord. At CrossFit Vitality, Jess works with individuals of all ages and fitness levels, coaching them on everything from nutrition to running to snatching.

Jessica holds a Bachelor’s degree in Exercise Science and a Master’s degree in Health Promotion and Health Education. She also holds specialty certifications in CF Endurance, CF Kids, CF Olympic Lifting, CF Gymnastics, and CF Mobility and Recovery. She has worked hard to create a supportive and motivating environment at CF Vitality, where she is able to help people achieve their fitness goals daily. 


Steve and Jess spend a majority of their time team training and coaching at CrossFit Vitality. They are in the process of opening up their 3rd CrossFit Gym, CrossFit Northlake and partner in Affiliate Solutions, a nationwide business solution provider to CrossFit gyms. Steve and Jess live in Charlotte with their their 4-year old daughter.